How PPP Pricing Strategy Can 3x Your Global Sales

How PPP Pricing Strategy Can 3x Your Global Sales Purchasing Power Parity (PPP) pricing is the secret weapon of successful global digital businesses. By adjusting prices based on local economic conditions, you can dramatically increase conversions in emerging markets without sacrificing revenue in developed ones. What is PPP Pricing? PPP pricing adjusts product prices based on the relative purchasing power of different countries. A $99 product in the US might be priced at $29 in India or $4...